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Claude Hall

 




"Snake and the Spider Lady"


Chapter Twelve of a novel
by Claude Hall

"Snake & the Spider Lady"
Chapter 12 of a novel by Claude Hall

He put King in a taxi back to the real world.  If
Harlem, a mistake of God, could be called real.

A fine mist had come up from the ocean in the late
afternoon part of the day and a cloud now sat on its
rump on this part of Manhattan.  The mist was slowly
soaking everything as if it had actually rained. 
Snake felt the dampness, felt the growing chill in his
bones.  His heart seemed just as cold.

For a while, he stood on a corner not too far from the
dock.  Very few people paid attention to him.  Those
that did actually notice him stepped slightly to the
right or left in order to pass further away from him
as they went by.  He admitted to himself that he
didn't look very presentable.  Although his blue jeans
were new, this morning's battle had taken their toll;
a knee was smeared with grease.  Evidently, a flying
piece of glass had cut a neat little hold in the left
leg of his jeans.  He pulled up his trouser.  The
glass had also made a neat hole in his leg.  The blood
had dried long ago.  Strange, but he hadn't known
until now.  A mild form of shock had prevented him
from even feeling the wound.  Now that he knew the
wound was there, it began to hurt.  Not a lot.  Just
enough to slightly irritate him.

The thing that irritate him more than slightly was his
confusion.  He stood here on the sidewalk because he
had absolutely no idea of which way to go, what to do
next.  His mind was a total blank.

If he knew where Mary Sue, the Spider Lady, was, he
could go and solve his problem.  He would do it now:
use the vial of odorless spray.  To hell with all of
that male chauvinistic crap about protecting the
female species!  Kill her!

It was a mute point; he hadn't the slightest idea of
where she lived, what her last name was, anything else
about her.  Perhaps even her first two names were
counterfeit–Mary Sue.  Didn't matter much.  She was
becoming literally as famous–or infamous–as himself
and everyone called her Spider Lady.

His inability to make a decision–in reality the utter
lack of any decision to make–threw him into a state of
intense misery.  The growing chill and dampness only
made things worse.  If he only had someone to fight,
someone on which to pitch his enormous strength.  This
morning up in Harlem had been intense fun!  Everything
had happened in slow motion to him, but he had acted
with blazing speed.  It reminded him of the days when
he played football and the guy trying to tackle him
would just fade away as he moved past, virtually
unstoppable.

This morning in Harlem!  It was a pity that he
couldn't prolong that kind of exalted high.  It was
over much too quickly.  And now, nothing.

He didn't know what else to do.  He stood there simply
motionless, letting people drift by.

Eventually, he began to walk in no particular
direction and after a while he found himself heading
toward the former offices of Allied Global Destination
Ltd.  Perhaps if he repeated his steps something might
turn up, perhaps something he'd failed to notice,
maybe something new.

Snake hopped on a bus going across town.  He
transferred on Eighth Avenue to another bus and in a
few minutes was virtually on the corner near the
office building that housed the former offices of
Allied Global Destination Ltd.

Still in a state of indecision, he almost didn't go
inside.

First, he walked up the street and around the corner
and found the deli where he'd confronted the Spider
Lady one afternoon a million years ago.  He ordered a
cup of coffee.  It had that taste of staleness when a
coffee pot has been sitting on a hot plate too long.

"We're about to close," the clerk apologized.

Snake took his cup of coffee and walked back down to
the corner.  He stood there, sipping at his coffee,
watching nothing in particular.

He almost missed the man.  He was quite tall and in
spite of his short coat, you could tell he had muscles
he probably hadn't got around to using in several
years.  His shoulders bulged as if he were wearing
football pads, but he wasn't.  The coat, like his
trousers, probably had been tailored to fit; his legs
looked like tree trunks that had taken a notion for a
stroll.

And he wore a slight sneer like it was glued on.

Obviously, this was the man who'd hit Wekser.  Wekser
had said he was a bad one.  Now Snake knew why.

This, then, was the playmate that the Spider Lady had
promised.

At the same time Snake noticed the man, the man
noticed him.  He walked over to where Snake was
standing near the corner.

"You Snake?"

"Yes."

"You want to take a ride with me upstairs?"

Snake thought about the invitation for a moment.  The
man was a huge giant.  Truly, a formidable opponent. 
It would be an interesting battle when it happened. 
But Snake realized that he, himself, was not in top
form at the moment.  True, he knew a few combat
techniques that could help him up close.  But this was
one battle that could wait a day.

"Not at the moment," Snake said.

The giant wasn't used to being told no.  Either that,
or he had expected a different answer.

"We've got a lot to discuss," he said.

"Yes, we do.  You hit a friend of mine the other day. 
I want to talk to you about that," said Snake.  "But,
I'm not in the mood right now for a conversation."

"You heard about me?  That why?" the giant asked.

"No.  Not really.  The Spider Lady warned me, I guess,
that you'd be along.  She was probably talking about
you.  Said she was sending me another playmate."

"I'm not sure that I appreciate being referred to as a
playmate," said the giant.

"I can see the disadvantage of something like that,"
said Snake.  "What do you wish to be called?"

"They call me the Elephant."

"A fitting name," said Snake.

"I'm really a renegade elephant, if you know what I
mean."

"Probably even more fitting," Snake said.

"I could take you right now," said Elephant.

"No.  No, you couldn't," said Snake.  "The major
reason is that I'm in a contemplative mood at the
moment."

"I wouldn't want to spoil your mood?" said Elephant in
a questioning tone.

"The simple truth is that I might get angry.  I don't
enjoy killing, per se.  This morning, I got in a hurry
and accidentally killed a man.  His death is on my
conscious.  You might say that I'm in mourning."

"And you think you might get in a hurry and
accidentally kill me?"

"No question about it," answered Snake.

"You do the damage up in Harlem?  Was that you?"

"I'm afraid so."

"I heard about it.  Took on three men."

"A bit more than that," said Snake.

"Was it just one of them you killed?  I heard two
bought it."

"I had nothing to do with one of them.  His friends
shot him by accident, I think."

"And you killed the other with your bare hands?"

"It was an accident.  As I said, I got in a hurry."

"Good," said Elephant.

"I presume, then," said Snake,  "that he was not a
friend of yours."

"I, too, fancy hand-to-hand combat.  Guns are for
little people.  I use a gun now and then.  Don't
misunderstand.  But I'd rather use my hands.  I
especially enjoy getting my hands around a neck and
squeezing until I hear those little bones pop and
crack."

"That does sound like a certain amount of fun," said
Snake.

"I shall have great fun breaking your neck, Snake. 
I'm almost tempted to do it now."

His hands clenched and unclenched at his side.  They
were big hands.  The size of books.

For a moment, Snake thought the man was going to lunge
at him.  Without moving even an eyelid, Snake prepared
himself.  He didn't want to fight.  He was, in fact,
still emotionally drained from the morning's
gloriously extravagant combat in Harlem.  And, as he'd
mentioned to Elephant, the death of one of the men
there still hung heavy in his mind.

But life sometimes limited the alternatives.  If
Elephant attacked, he would have to defend himself. 
His right hand had found the small metal vial in his
side jacket pocket and closed around it.  He was
prepared to use it.  Sprayed on the open skin, it took
a while for the victim to die and it always looked
like a heart attack.  Sprayed directly in the victim's
face, it was a different story.  In Tehran, he'd found
himself in a rather difficult situation.  He had been
caught and thrown in a room with two guards, each
sporting AK-47s, and two other guards outside the
door.  Although, he'd been searched rather
extensively, the vial looked like a small ball-point
pen, which it actually was.

To save time–once again he'd been in a hurry–he'd used
the vial directly in the faces of the two guards with
him in the room.  Their deaths occurred quickly, but
had been very grotesque.  The two guards outside the
door were probably still alive somewhere in that weird
country...if their leader had not executed them in
front of a firing squad.  He had knocked both
unconscious with the butt of an AK-47.  In those days,
he had not been so reluctant to use a gun.  In fact,
he used one rather well.  He had splattered the
hallway with a hail of bullets, sending everyone
fleeing for cover.

The actual capture of the general had been relatively
easy after that.

He had not used the vial since.  And he did not want
to use it now.

"Well?"

"I guess I can wait," said Elephant, slowly relaxing.

"Good decision, Elephant."

"Could we, perhaps, make an appointment?"

"Day after tomorrow.  About 1 p.m.  Central Park. 
Just north and a bit west of the Metropolitan Museum
of Art.  There's a little glade with a tree."

"Why not tomorrow?  Let's get it done."

"No," said Snake.  "I have something to do tomorrow. 
Something important."

"What could possibly be as important as your funeral?"

"Good point, Elephant.  But you shall have to wait
anyway.  I've made up my mind."

"You're exasperating, Snake.  Totally exasperating.  I
shall enjoy killing you."

"We shall see," said Snake.  "Invite friends, if you
wish."

"An audience, perhaps," said Elephant.  "But I won't
need any help."

"Yes, I can see that a person like you needs an
audience," said Snake.  "But there's something you
should remember, Elephant.  I'm not a little old
Jewish store keeper.  I fight back."

"I shall kill him, too," said Elephant.

"But only after you kill me, Elephant," said Snake. 
"Is that understood between us?"

Elephant finally nodded.  His eyes shone.  He was wide
eyed at the moment but because his face was so large,
his eyes seemed tiny.  They glinted like bits of
broken glass.

"Okay," said Elephant after a while.  "It's
understood."

"Now, you run along while I visit the remains of
Allied Global."

"I was just going up there," said Elephant.

"Not now," said Snake.  "It's after closing time, you
know."

Elephant took a deep breath and held it for a long
moment before letting it out in a tremendous sigh.

"I don't know why I'm doing this.  But, okay.  Day
after tomorrow at noon."

"It's likely to be a grand and glorious battle," said
Snake.

"Not if I have anything to say about it," said
Elephant and he turned and walked quickly away.

The building was empty.  Not even a guard on duty. 
Snake got off at the floor occupied once by Allied
Global Destination Ltd. and now?

There was no one around.

Once again, he made a random search of the offices,
searching for any kind of a clue that would tell him
something–anything–about Mary Sue, otherwise known as
the Spider Lady.

There was nothing.  Except he thought he caught a
faint odor of perfume.

He sat there at the desk of the receptionist for a
long time, hoping that something would happen, that
the phone would ring.

But nothing happened.

After an hour, he took the elevator down and took a
taxi to Kennedy and caught the first plane heading
toward Enid, OK.

The idea–born out of his desperation–had occurred to
him just a moment before Elephant had walked into
view.  He needed more information.  And several years
ago, somewhere along the way, Susman had mentioned
being from Enid, OK.

Snake got as far as Oklahoma City.  There, he spent
the rest of the night in the airport, sleeping
fitfully in a padded chair in one of the lounge areas,
and rented a car in the morning.  It was difficult to
rent a car without a credit card.  Several of the
major rental agencies turned him down even though he
was willing to pay cash up front.

The car he subsequently rented was far from new, but
seemed good enough to get him where he was going and
back.

However, few people in Oklahoma City could give him
directions to get to Enid...at least not directions he
could understand.

He finally found I-35 and drove north and somewhere
between Oklahoma City and the Kansas state line, he
got off the interstate and drove west.  Less than an
hour later, he was in Enid.

Susman had described the town in glowing terms, as
most people would talk about their home town.  To
Snake, it was the armpit of the universe.

The university was easy to spot; you saw the tall
tower of the seminary building as you made the bend of
the highway into the town.  Susman had talked about
living somewhere off University Boulevard, a street
that ran by Phillips University.  But Snake, in order
to waste a little time before calling on Mr. and Mrs.
Susman, drove on into downtown.

Along the way, he passed Government Spring.  Here,
according to Susman, old-time cattlemen stopped to
water the herd before driving their steers on up the
old Chishom Trail toward Abilene.  As the story goes,
the sign on the dine tent flipped upside down and
everyone began calling the town that soon sprang up
after the sign on the tent.  Susman hadn't known if
the story was true or not and said no one else in Enid
knew either, but it was as good a reason to name a
town as any other.  Kingfisher, just a bit south, he
said, had been named after an outlaw named King Fisher
and it was the site of a small museum with a two-room
log cabin out back that had a sign posted:  "Home of
Mrs. Dalton.  Out of seven children, four turned out
quite well."

Enid, however, was less historic and certainly less
glamorous.  A filling station attendant tried to cheat
Snake out of a dollar when he stopped to fill up with
gasoline.  The guy at the station didn't know any
Susman.  He seemed irritated that Snake would even
think he knew people like that.

Breakfast turned out to be even more unpleasant.  The
eggs were greasy and almost as cold as the stare of
the waitress.  She said,  "I don't know," to everything
that Snake asked except the price of the meal and she
charged about twice what the same food would have cost
in Oklahoma City.

Snake drove up the main street of the town and turned
right on University.  A mile and a half later, he
turned left and parked a block and a half later.  The
house was a wooden frame structure that seemed built
too low to the ground if the owner wanted a sod house
and this was the best that he could do.

In the old days–was that only a week ago?–Snake would
have made a phone call to the room and the girl at the
computer terminal would have found out everything he
wanted to know.  Last night, however, Snake has
realized that such a phone call could have signed the
death certificates of both Mr. and Mrs. Susman.

"I'm a friend of your son, Billy," Snake explained
when a lady came to the door after he knocked.

Her hands flew to her face.

"He's dead!"

"No," Snake said.  "At least, I hope not.  But he has
been kidnapped and I'm trying to find him."

Susman's mother had not heard from her son in a month,
which was strange, she said, because he usually called
once a week unless he was on a mission.  She did not
know that he had a girl friend, but seemed pleased
about it.  "A nice girl?"

"Her name is Neva Sanchez.  She's very bright.  Works
for a friend of Sussie."

"Sussie?  That's what other students in high school
called him, too."

"Did he have any close friends with whom he might have
stayed in touch?"

"No.  He loved chemistry and he loved politics, but he
had no really close friends.  He was the class
punching bag.  You know what I mean?"

"Always apologizing."

"Yes."

"And he never mentioned friends of his such as
Williams or Edwards."

"Williams?  Yes.  From the army."

"That's me.  Your son gave me my nick name.  Snake."

"He mentioned you in his letters.  Since the army,
nothing."

"That's because we sort of drifted apart.  Hadn't seen
him in years."

"As for Edwards, no."

"Nothing at all."

"His phone calls were always brief.  After apologizing
for not calling more often, he never had much to say."

"Did he tell you about his work?"

"He was a bookkeeper for a couple of businesses.  He
enjoyed doing that sort of thing because he didn't
have to meet people and it gave him a lot of free
time."

"Did he say anything about earning something like
$17,000 from a job?  Something special.  A one-time
thing?"

"No, he didn't.  That's an awful lot of money."

"Yes," said Snake.  "What could Sussie have done worth
that much money?"

"I haven't the slightest idea.  It wouldn't have been
something dishonest.  Sussie's a nice boy.  Always
sending me money."

"Regularly?"

"Five hundred a month.  Like clockwork.  A check came
just yesterday.  No, it was the day before.  I really
didn't need all that much, but he insisted I have it. 
Please let me know when you find him.  Have him call
me immediately."

"Yes, ma'am," Snake said.

It seemed that Susman's father was dead a year or
more.  His mother lived alone.  She worked as a
volunteer at the university a couple of days a week,
but she didn't say what she did.  It didn't matter.

Snake didn't have the courage to mention it, but he
now thought that her only boy was also dead.

He left as soon as possible before she could see his
fears in his face.

In a few minutes, he was heading back toward Oklahoma
City, glad to be rid of the dry stench of Enid.  If
King thought Harlem was a problem area, he should try
Enid for a couple of weeks.

Just for the heck of it, so the entire trip to Enid
wouldn't be a total waste of time and effort, Snake
drove through Kingfisher and visited the former home
of Mrs. Dalton.

He barely caught the plane out of Oklahoma City back
to New York, back to tomorrow's fight with Elephant,
back to the Spider Lady.


(continued next week)

e-mail  claude@claudehallonline.com

 


November 8 , 2004

Commentary
by Claude Hall

Introduction
Some of the greatest promotions on this planet have
taken place in radio and were created and carried
forth by radio men.  Chuck Blore was a master of
promotion.  Without peer in radio.  Without question. 
Jack McCoy created  "The Last Contest" that literally
blew other stations in a given market where it was
executed off the ratings map.  I have had the great
pleasure of knowing a lot of good promotion people in
radio, from these and Gordon McLendon and Bill Stewart
to Dick Starr.  I wish I'd had opportunity to know
P.T. Barnum.  He would have been great in radio.

P.T. Barnum
Without question, Phineas Taylor Barnum--born in
Bethel, CT, on July 5, 1810--is the prototype for all
showmen and most of the men and women who've practiced
promotion since he rose to prominence promoting the
161-year-old so-called nurse of George Washington.

It's fascinating to compare his own versions of his
promotional events with the versions described by the
late writer Irving Wallace, who was not gifted in
promotion, but certainly capable of promoting himself
rather well as a writer in spite of mediocre talent.

For example, Wallace was not beyond writing about
himself, i.e.,  "The Writing of One Novel."  Barnum, of
course, wrote not only his own biography, but later
rewrote it to fit his then-improved image of himself,
indicative of the probability that he not only had few
peers in promotive genius and certainly none in
outright egotism.

Wallace gives Barnum his due:  "...against all odds, he
fought to make entertainment and amusement
respectable." (45)

He also credits him with wanting fame more than money
and  "The means he used to accomplish his end were
often questionable.

"Frequently, he was one part Merlin, one part
Psalmanazar, one part John Law.  Perhaps the elaborate
fake, the complicated trick, the exaggerated
advertisement were used to enrich him and keep him in
the limelight.

"Certainly, many accused him of being unscrupulous. 
But the hoaxes were always harmless, and they
reflected his attachment to Yankee tomfoolery.  And
sometimes, possibly, they were necessary in another
way–the weapons required by one man in a long fight to
make amusement recognized in a relatively cheerless
world." (45)

But of curiosity and wonder and sensation there was
little until that early August morning in 1835 when
New Yorkers awakened to read in press advertisements,
on street posters, in pamphlets hawked at six cents a
copy, that a colored woman 161 years of age, who had
been President George Washington's nurse and nanny,
was being placed on public exhibit in Niblo's Garden. 
The ancient's name was Joice Heth, the name of her
sponsor Phineas T. Barnum. (Wallace, 4)

At the time when he promoted Joice Heth, Barnum was
only 25, a Connecticut Yankee six foot two inches in
height, a bundle of massive energy, with curly,
receding hair above wide ingenuous blue eyes, a
bulbous nose, a full, amused mouth, a cleft chin, and
a high-pitched voice. (Wallace, 5)

Later, of course, he was to admit the hoax, but claim
he was also duped.  This was not his first such
episode.  As a youth of around 15 years of age, he
used a lottery to dispose of unsalable goods at a
store in Glassy Plain near Bethel, CT, where he was a
clerk. (21-22)

"The American Museum was the ladder by which I rose to
fortune," said Barnum, and later added:  "The Jenny
Lind enterprise was more audacious, more immediately
remunerative, and I remember it with a pride which I
do not attempt to conceal; but instinctively I often
go back and live over again the old days of my
struggles and triumphs in the American Museum." (120)

The  Brick Promotion
"I thoroughly understood the art of advertising, not
merely by means of printer's ink, which I have always
used freely, and to which I confess myself so much
indebted for my success, but by turning every possible
circumstance to my account," Barnum said.

"It was my monomania to make the museum the town
wonder and town talk. I often seized upon an
opportunity by instinct, even before I had a very
definite conception as to how it should be used, and
it seemed, somehow, to mature itself and serve my
purpose.

"As an illustration, one morning a stout,
hearty-looking man came into my ticket-office and
begged some money. I asked him why he did not work and
earn his living? He replied that he could get nothing
to do and that he would be glad of any job at a dollar
a day.

"I handed him a quarter of a dollar, told him to go
and get his breakfast and return, and I would employ
him at light labor at a dollar and a half a day.

"When he returned I gave him five common bricks.

"'Now', said I, 'go and lay a brick on the sidewalk at
the corner of Broadway and Ann Street; another close
by the Museum; a third diagonally across the way at
the corner of Broadway and Vesey Street, by the Astor
House; put down the fourth on the sidewalk in front of
St. Paul's Church, opposite; then, with the fifth
brick in hand, take up a rapid march from one point to
the other, making the circuit, exchanging your brick
at every point and say nothing to any one'.

"'What is the object of this'? inquired the man.

"'No matter', I replied; 'all you need to know is that
it brings you fifteen cents wages per hour. It is a
bit of my fun, and to assist me properly you must seem
to be as deaf as a post, wear a serious countenance;
answer no questions; pay no attention to any one; but
attend faithfully to the work and at the end of every
hour by St. Paul's clock show this ticket at the
museum door. Enter, walking solemnly though every hall
in the building; pass out, and resume your work'.

"With the remark that it was 'all one to him, so long
as he could earn his living', the man placed his
bricks and began his round.  Half an hour afterwards,
at least 500 people were watching his mysterious
movements.

"He had assumed a military step and bearing, and
looking as sober as a judge, he made no response
whatever to the constant inquiries as to the object of
his singular conduct.

"At the end of the first hour, the sidewalks in the
vicinity were packed with people all anxious to solve
the mystery. The man, as directed, then went into the
museum, devoting 15 minutes to a solemn survey of the
halls, and afterwards returning to his round.

"This was repeated every hour till sundown, and
whenever the man went into the museum a dozen or more
persons would buy tickets and follow him, hoping to
gratify their curiosity in regard to the purpose of
his movements.

"This was continued for several  days the curious
people who followed the man into the museum
considerably more than paying his wages till finally
the policeman to whom I had imparted my object,
complained that the obstruction to the sidewalk by
crowds had become so serious that I must call in my
'brick man'.

"This trivial incident excited considerable talk and
amusement; it advertised me; and it materially
advanced my purpose of making a lively corner near the
museum." (102-103)

Jenny Lind
Barnum gained even greater wealth and fame from Gen.
Tom Thumb.  Fame?  A command performance for the queen
of England.

Jenny Lind, however, brought him prestige.  Her
promotion was not easy.  Barnum, shortly after signing
her, asked a conductor what he thought about Jenny
Lind appearing in the United States.

"Jenny Lind?" asked the conductor.  "Is she a dancer?"
(Wallace, 124)

You should be aware that she had already taken Europe
by storm; Chopin said of her:  "Her singing is pure
and true; the charm of her soft passages is beyond
description." (Wallace, 128)

Without question, Barnum made her famous in the United
States through promotional techniques.

"The reception of Jenny Lind on her first appearance,
in point of enthusiasm, was probably never before
equaled in the world," said Barnum (207).

"As a manager, I worked by setting others to work. 
Biographies of the Swedish Nightingale were largely
circulated; 'Foreign Correspondence' glorified her
talents and triumphs by narratives of her benevolence;
and 'printer's ink' was invoked in every possible
form, to put and keep Jenny Lind before the people."
(210)

Barnum released statements (the forerunner of the news
release, perhaps).  One stated:

"In her engagement with me (which includes Havana),
she expressly reserves the right to give charitable
concerts whenever she thinks proper." (Wallace, 130)

He said she'd given to the poor in England more than
he'd promised to pay her.

Barnum had a famous artist paint a romanticized
picture of her and distributed copies nationwide.

He hired an English journalist to grind out weekly
news stories stressing her chastity, charity, and
European triumphs.  These were released under a London
dateline in the United States.

Biographies in book form were published at Barnum's
encouragement.

There was a contest for lyrics to be used as a finale
at Jenny Lind's debut.  The winner was Bayard Tayler,
later to write travel books, teach German at Cornell,
and serve as American Minister to Germany.

"In all, the volume of publicity accorded Jenny Lind
was awesome, and it made her name magical and
wondrous," writes Wallace. (131)

President Fillmore called at their Washington hotel
when they toured there; they visited him; he attended
both concerts with his entire cabinet. (215-216). 

To a great extent, the Wallace book is more
entertaining and, perhaps, even more enlightening. 
For example, you find this scene, fictionalized or
not:

"He released her hand and they exchanged the formal
amenities.  At last she wanted to know where and when
he had heard her sing.

"'I never had the pleasure of seeing you before in my
life'," said Barnum.

"Jenny Lind was taken aback.  'How is it possible you
dared risk so much money on a person whom you never
heard sing?'

"'I risked it', Barnum said simply, 'on your
reputation, which in musical matters I would much
rather trust than my own judgment'." (Wallace, 133)

They did not part as friends; she fell in love with
her pianist; the baritone on the concert was also in
love with her.  She was told that Barnum was robbing
her.  He offered finally to release her from the
contract on the eve of her 93rd concert.  She agreed. 
She had earned $176,675 and he had netted $535,486.
(Wallace, 144-145)

She continued her American tour.  Without Barnum's
showmanship, her appeal decreased.  On Feb. 5, 1852,
she became Madame Otto Godschmidt and so billed
herself.  Her farewell appearance was in Castle
Garden, New York, four months later to less than half
the receipts of her Barnum-promoted appearance there
earlier. (Wallace, 145)

Barnum, of course, went on to other concert
promotions-Paderewski, Caruso, Kreisler, and
Schumann-Heink, among others.

Barnum continued promotions and shows until his death.
His home Iranistan and other homes featured such
guests as Col. George A. Custer, Matthew Arnold,
Horace Greeley, and Mark Twain.

At one point, he had tremendous financial difficulties
due to investing in the Jerome Clock Company (Wallace,
181); when the company failed, it took him down with
it.

His old nemesis newspaper publisher James Gordon
Bennett leaped on him with a barrage of negative
stories.  A lot of so-called friends leaped away from
him.

Iranistan burned down.

He paid all of his personal debts; still owed half a
million dollars on notes for the clock company that
bore his signature.

In June 1856, 1,000 prominent New Yorkers offered to
help with benefits, etc.  He declined.  But also
offering to help was Gen. Tom Thumb, who was on his
own at this time.

In 1857, Barnum took Thumb's show and 9-year-old
Cordelia Howard (child star in  "Uncle Tom's Cabin";) on
a European tour. (Wallace, 198-199)

Barnum was offered help by William Makepeace
Thackeray, author of  "Vanity Fair" then appearing in
Punch.

Turned it down.  Instead, Barnum bombarded the press
with publicity, inundated the city with provocative
posters and handbills.  Success!

He took the show with Thumb and Howard to Paris,
Strasbourg, Baden-Baden, Wiesbaden, Frankfurt,
Amsterdam, Rotterdam.  Later, he toured Scotland and
Wales with Tom Thumb.

In London, Barnum presented a series of lectures on
"The Art of Money-Getting." (Wallace, 201)  Three
thousand showed up for the debut lecture on Dec. 29,
1858.

On March 24, 1860, Barnum took back over the
management of the American Museum in New York.  He
advertised that he would appear between acts of a play
and talk about his adventures as a clockmaker.

Instead, he showed up before the morality play and was
met with an ovation greater than any he had ever
experienced.  He stood facing the deafening applause,
tears streaming down his cheeks.  He told them that
every debt associated with the clocks had been paid
off.  There was thunderous applause.

"Only fifty years of age--'scarcely old enough to be
embalmed and put in a glass case in the museum', he
stated--Barnum was out to prove to the world that he
was better than ever," said Wallace. (203)

His major venture as a circus man was yet to come and
that, as they say, is history.

Barnum suffered  "an acute congestion of the brain" in
November 1890; this eventually caused his death on
April 7, 1891.  His last words were a request to know
what the circus receipts had been during the day at
Madison Square Garden in New York. (Barnum;
postscript, 452)

A Brief List of Promotions by P.T. Barnum
Bottle lottery--1825
Joice Heth--August 1835-February 1836
Signor (Antonio) Vivalla--January 1836-May 1837
Circus tour--Summer 1836-1837
    (Vivalla performed with the circus; one night, when
negro singer James Sandford left the circus suddenly,
Barnum went out in blackface and did his show.)
John Diamond (dancer)--1839
Mary Taylor, others--1840
    (variety show, New York's Vauxhall saloon; later
toured)
Promoted bibles--1841
Promoted show, New York--1841
Advertising writer, Bowery Amphitheatre--1841-1865
Purchased the American Museum, New York--December 1841

    (paid it off out of the profits in one year [Wallace
said 18 months]; exhibits during the day,  features
shows at night; located at Broadway and Ann Street;
featured  everything from flea circuses to albinos to
dioramas; here was presented  plays such as  "The
Drunkard" and  "Uncle Tom's Cabin"; here was the birth
of Dan Rice, perhaps America's first clown;  here was
presented  a  "mermaid";)
Tom Thumb--November 1842-
Jenny Lind--October 1849-June 1851
    (signed for 150 concerts for $150,000)
Barnum's Great Asiatic Caravan, Museum and
Menagerie--1851
    (merged 1880 with the Great London Circus, Sanger's
Royal British Menagerie and Grant International Allied
Shows as the Barnum & London Circus which opened in
New York on March 18, 1881)
Barnum, Coup, and Castello Circus--April 10, 1871- 
    (this later became Barnum's Own Greatest Show on
Earth and is probably the circus that still exists
although there's a difference between Barnum's
biography and Wallace's account)

Bibliography
Wallace, Irving.  "The Fabulous Showman--the Life and
Times of P.T. Barnum." New York: A.A. Knopf, 1959.
Wallace, Irving.  "The Writing of One Novel." 
Publisher not available.
Barnum, P.T.  "Barnum's Own Story--The Autobiography
of P.T. Barnum.  New York: Dover, 1961 (reprinted from
a 1927 version by the Viking Press, New York, which
was based on two books by P.T. Barnum:  "The Life of
P.T. Barnum" published by Redfield, 1855, and various
editions of  "Struggles and Triumphs; or, Forty Years'
Recollections of P.T. Barnum" that appeared from 1869
to 1888).

OTHER MATTERS
Tom Noonan, Tenoonan8@aol.com   "Hey, Claude, just read
your piece on Mike Gross--wonderful--just one
correction, it was behind the PALACE THEATER and not
Paramount Theater which, if you recall, was on 43rd
Street and Broadway--Palace Theater was the first
office of Billlboard, behind the huge billboard that
was over the Palace theater--address 1564 Broadway. 
Then Billboard moved to the offices on 46th Street,
just off Broadway.   Remember the very nice Italian
rest. that Paul Ackerman loved so much and ate their
almost daily--great homemade bread & food was good.  
Also remember Paul's girlfriend, Miss Wong, who used
to visit the office every once in a while.   Jerry
Wexler loved Paul Ackerman so much, he named his own
son Paul after Paul Ackerman.   Jerry, who is still
living, of course, was the one who 'suggested' that
Billboard change the name of the R&B charts from RACE
RECORDS to R&B singles, etc.   He and Paul Ackerman
made the change.   I joined Billboard in June of 1949
as a summer-time replacement for all those who went on
vacation...great experience and then I used to double
by working Wed. & Thurs nights on the copy desk,
editing and counting by inches every piece of copy
being put in and always notifying all of the editors
how much more space they had to fill to close out
their section.  The editors at that time were Paul
Ackerman, Music--Jerry Frankin, Radio--Bob Francis,
Legit Theater, Bill Smith, Night Clubs, Charlie UNO
Feldman, Burleque, Jim McHugh, Outdoor, Hilmer Stark
in Chicago was Coin Machine Editor.  In the music Dept
was Paul, Gerry Wexler, Joe Martin, Nev Gehman
charts--in raido, Gene Plotnik, Sam Chase, Leon
Morse--Herb Schwartz & Dennis McDonald were on the
copy desk, Haps Kemper was in charge of sales and
working for Haps were Ed Grassick, Dan Collins, Bert
Braun (who, it was rumored, was killed by 'the boys'
but nothing to do with Billboard.  Gerry Dodson & Bob
Reidinger, Virgin Arnett were the artists in the back
who did all of the spec ads for labels, others in all
sections of Billboard.   One of the staff members got
my secretary knocked up and she went to Cuba for an
abortion--returned and left her husband and and the
guy left his wife and they moved into a cheap hotel
right near Billboard until they broke up and returned
to their respective spouses.   Frank Luppino Jr. was
the Office Manager & doubled as secretary to both WDL
& RSL.  Frank is still living in Chicago and I just
visited him a week ago when I was in Chicago for the
reunion dinner of the Columbia/Epic Records Alumni
Assoc.   Frank is 83 yrs old.   Dolly Smith, Edith Jay
was music clerks--Andy Csida, the brother to Joe Csida
who was formerly V.P. & Editor of Billboard but who
left and went to RCA, but Andy stayed at Billboard.  
Others there were Howard Cook, my assist. in '54, Gary
Kramer (and I have some wild stories re the late Gary
Kramer involving Atlantic Records where Jerry Wexler
worked after Billboard.   On the West Coast then were
Lee Zhito & Joel Friedman as a reporter who was fired
from Cash Box and joined Billboard before leaving to
become head of WEA Distribution but Joel was a
fantastic reporter in LA, usually beating NY reporters
of some stories eminating from East Coast labels that
they were covering.   Sam Abbot was in L.A. covering
Outdoor,  and Bob McCluskey was in Sales in LA along
with Ken Jensen.   In those early days we had offices
in LA, Chicago, St. Lous (Frank Joerling who was a
giant in Outdoor with Circuses, Carnivals, etc.),
Nashville, Wash., D.C. Mildred Hall & of course, Cincy
with Bill Sachs, Clarance Latscha, the President of
Billboard, E.W. Evans, & in NYC.    Then in 1958,
Billboard broke off outdoor & coin machine and started
Amusement Business Mag with headquarters in Nashville.
 I still have a copy of the souvenir issue that we
issued to the industries which is very interesting in
that every editor was asked to go thru the bound
volumes and select the major or very interesting
stories from the years gone by for reprinting in this
souvenir issue which should the spread the word about
the new format for Billboard (newspaper style) plus
the Ad Managers also were asked to select the best ads
ever and those were used as well.   There's a lot more
I could tell you about Billboard--I spent 15 years
there from '49-65 and then rejoined Billboard on the
West Coast and spent another 16 years there ('75 to
'90) for a combined service of 31 years at Billboard,
imagine that???   I was responsible for introducing
the Hot 100 singles chart (prior Billboard only
published the top 30 best selling singes in stores,
the top 30 most played on radio and the top 30 in juke
box plays for the week--3 different charts and if you
got #1 on all three at the same time, you won the
TRIPLE CROWN AWARD).  We also published a tune chart,
called the HONOR ROLL OF HITS, which combined all
versions of any one tune, added the points for each
cover record (in an era of many covers) and published
a top 30 tunes called the HONOR ROLL OF HITS.   At
times, you'd have a #1 record of a particular tune by
one artist, then at #2 would be the same tune by
another artist, another label, and then at #3, #6, #10
would be the very same tune by three other artists.  
Wild.   I took over charts at a very young age when
they caught a guy cheating on the side and fired him
immediately and Bill Littleford called me in and asked
if I could do charts--I was, prior to that day,
assisting Bud Foskett because he didn't know the music
business and lost some face when he called Randy Wood
of Dot Records in L.A. and asked if Pat Boone was
black!!!   That hurt him, as well.   End of story but
some day, I'll tell you a lot more.  Take care, thanks
for the kind words and for recommending me to your
friend."

Just FYI, Tom Noonan turns out a fascinating
newsletter about the music business.  I've suggested
he go on the web.

Jim Rose, rosekkkj@earthlink.net   "Sure was hoping to
possibly run into you at the Texas Radio Hall of Fame
shindig at the lush Radisson Hotel and Spa in San
Antonio last Saturday (October 30). Paid my admission
and dinner bucks months ago, but became increasingly
wary every single day that led up to the event. After
all, this radio programmer and deejay pretty much slid
into hermitism ( new word ) the last few years. It
seemed everyone wanted me to be everywhere at the same
time all those radio decades.   Anyway, your mention
of JOHNNY RIVERS brings back a very funny incident.
When I was Program Director at KBUC FM-AM in San
Antonio, nearly every one of my ideas became the
manager's bold new ideas. That was OK with me. Was
simply trying to beat KBER FM-AM, which had aired
Country long prior to KBUC.   I had no name for the
type and style of music to air on KBUC. Was all in my
head. Every single tune had to have strong harmony,
twin fiddles would help and tight production. Out with
hokey. Talking about some of the BYRDS, BOB DYLAN,
etc.    My format was later picked up and elongated
first by KOKE FM in Austin, then others and labeled as
Progressive Country.   Well, the brilliant KBUC G-M
thought he had arrived at a bold idea of his own which
he thought coincided with my contemporary Country
format. A slick looking and talking guy visited San
Antonio. Said he was from Los Angeles. Was JOHNNY
RIVERS' manager. Wanted to put on a JOHNNY RIVERS
extravaganza in San Antonio, Needed a top local radio
station to front the show. The KBUC G-M was hooked,
line and sinker.  Seemed fishey to me, but, I never
uttered a word. Just going to let it run its coarse
and see what happens. The G-M went out and bought a
JOHNNY RIVERS hits catalogue, like he was the P-D. We
spun all of JOHNNY RIVERS' hits. Aired a big 60-second
promo, that I produced, for a solid month. Kinda fun
that he finally jumped on the band wagon for my more
modern Country format. He was gravely against it for
so long. Had to fight tooth and nail on every front. I
just sat back and marveled at this former attorney's
attempt to show off how much he knew about radio
show-biz stuff.  After all, he did come up with the
idea to paint the San Antonio river green for St.
Pat's day. It's now done every year. That was his own
idea.   The catch to this is: neither JOHNNY RIVERS
nor anyone in his organization knew who this
fast-talking guy was. He got some front money and flew
the coop.  Inside, I never laughed so hard for so
long. After that, the concert talent was discussed
between us.  Word had it that the guy had tried to get
KTSA on board, but they refused.   Have a zillion
similar stories about over 30 Texas radio stations
from all over Texas since 1964 and who knows how many
people and events. Your mention of JOHNNY RIVERS drew
this one from between my ears."

OPINION
The election has come and gone in a nation divided.
Chaos reigns.  The Patriot Act has blossomed now  like
a deadly nightshade flower that portents the dripping
of blood.  A man who invades a country without cause
and is responsible for the murder of a reported
100,000 plus of women and children and innocent men
will run rampant over anyone that stands in his way. 
The problem is that no one knows what his way really
is.  Scary!  More villainous acts will follow from
those in power to further depress the already
downtrodden.  We liberals shall disapear in misery and
pain.  Us, the citizens, actually the creators, of the
so-called  "greatest country in the world."  Now
millions  murdered in heart and mind by our so-called
fellow citizens who call themselves conservatives, but
are not conservative when it comes to dealing horror
as long as it puts money in their own pockets. 
Conservatives, when you think about it, had little to
do with the development of the United States.

What shall emerge from this debacle of Nov. 2, 2004? 
Greedy bastards fightning over the remaining
resources.  First oil.  Then water.  Then?  What will
it matter?  For total chaos will have already fallen
like a dark cloud.  If they can't make money off the
sick, the sick shall die.  The wealthy shall retreat
further behind their green walls.  Servants will
become slaves.  The increasing poor--their jobs gone
abroad or merely gone--and those barely surviving will
dwindle down that hard grey road of proverty.  I see
almost nothing good coming.  Just hell.  Women phone
Barbara, scared about the future and crying.  Barbara
awakes with nightmares having troubled her sleep.

How could Buchenwald have possibly won the elecfion? 
He had no record, so he merely smeared the record of
his opponent.  Was America so gullible as to believe
his crap?  I wonder if we did this to ourselves or,
perhaps, it was done to us.  Something went on that I
do not understand.

I feel lost.


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